In this hugely unoriginal joke in the otherwise humorous "Life is Harsh" campaign, "She's a he" is plastered across the breasts of a strikingly attractive woman, Caroline Cossey (aka Tula), a post-operative transgender male-to-female who has gone on to
Playboy and appeared in the James Bond movie "For Your Eyes Only."
Another in the campaign refers to bisexuality/lesbianism, which is less judgmental.