Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



MTV - Fight For Your Rights - Stupid Questions/Gay Man

Company: Viacom
    View Company Scorecard | Contact Company
Brand: MTV - Fight For Your Rights
Ad Title: Stupid Questions/Gay Man
Business Category: Public Service Announcements
Media Outlets: Television
Country: United States
Region: North America
Agency: MTV in-house
Year: 2001
Target: Mainstream
Ad Spotter: Stephen Mack
none

Again proving that it's way ahead of everyone else, this latest installment of promotional ads from MTV behind its "Fight for your Rights" diversity campaign asks "stupid questions" about gay men.

A young tough guy, sporting a tattoo, goatee and wearing a black muscle shirt, asks the camera a rapid-fire series of questions that deal with stereotypical gay male concepts:

"Why do gay men dress so well?
Why are gay men so neat?
Why do gay men always hit on straight guys?
Why are gay men so effeminate?
Are you sure you're not attracted to women?
You choose to be gay?"

The ending tagline is for MTV's Fight for your Rights campaign with a fist logo. The campaign features a variety of minorities repeating uninformed questions that others ask them -- including this gay man and a lesbian woman. There is another with a gay man on an elevator wearing a rainbow patch on his jacket that is stared down by another man.

MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 25 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.

none

Jaye Deveraux , Atlanta
I dont understand why MTV can't add some sort of line at the end that let's everyone know that these people are simply mocking the jerks who ask them these questions. I can see how a lot of less-educated younger bigots could take this the wrong way; creating an opposite effect.

Max Shultz , California
I agree with Jaye Deleureux from Atlanta. These commercials can be taken the other way. I even said so in my comment to the "gay epithets vs. Judy Shepherd" MTV ad. MTV has done superficial things that are barely "progay", and a ton of of significant things that are antigay (antigay male to be specific). I used to watch MTV, so I know from what I witnessed.

none


Anti-Aids Campaign - Soap Opera Spoof
Company: Viacom
Brand: AIDS/HIV Awareness
Country: Brazil
Region: Latin/South America
Year: 2004


Reno 911 Season Finale
Company: Viacom
Brand: Comedy Central
Country:
Region: North America
Year: 2007


Good Cops. Bad Cops. These Cops
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006


Clown - Gay
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2002


The Motherload
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006


Come Out
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 1994


Nemesis Rising
Company: Viacom
Brand: Jacob & Joshua
Country: United States
Region: North America
Year: 2007


See Yourself Be Yourself
Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2007


The Top 5 Little-Known Gay Moments From MTV Networks
Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2007


Bear
Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2007


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement