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IBM - Not Your Typical Mom & Pop Operation

Company: IBM Corp.
    View Company Scorecard | Contact Company
Brand: IBM
Ad Title: Not Your Typical Mom & Pop Operation
Business Category: Computers/Software/Tech
Media Outlets: Print
Country: United States
Region: North America
Agency: Ogilvy & Mather Worldwide
Year: 1998
Target: Gays
Ad Spotter: Jay Cagle
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This real life gay couple (though it's only vaguely referred to), who are also business partners, are quoted as saying, "We're not even your ordinary pop & pop operation." The text reads: "Eight years after jettisoning the corporate life for a business of their own, Mitch Goldstone and Carl Berman are the proud proprietors of 30 Minute Photos Etc. in Irvine, California."

It ends by saying, "A perfect relationship in more ways than one," a double meaning for their relationship as well as for IBM.

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Larry , Orange, CA
Mitch and Carl personify the highest standard of professionalism in the business community , as well as in their support of the GLBGT community in Orange County, CA

Mitch Goldstone , Irvine, CA
My partner Carl Berman and I are the couple featured in the IBM ad and it has changed our life. Actually, it was our trust of the IBM brand years before the ad that changed strengthened our business, but the ad made such an important difference. Today our nationwide online business for ordering photos from digital cameras is entirely driven by IBM technology. We are strong advocates for supporting businesses that are on the forefront of diversity issues and over the years IBM has enabled us to expand from a single retail photo center into www.30minphotos.com, a nationwide Internet business. So, the ads and their commitment to the GLBT community do make a difference.

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Out and Proud
Company: IBM Corp.
Brand: IBM
Country: United States
Region: North America
Year: 2006


Imagine What Could Happen
Company: IBM Corp.
Brand: IBM
Country: United States
Region: North America
Year: 2005


Networking
Company: IBM Corp.
Brand: IBM
Country: United States
Region: North America
Year: 2004


Be Proud
Company: IBM Corp.
Brand: IBM
Country: United States
Region: North America
Year: 2004


IBM GLBT
Company: IBM Corp.
Brand: IBM
Country: United States
Region: North America
Year: 2004


Commitment to the GLBT Community
Company: IBM Corp.
Brand: IBM
Country: United States
Region: North America
Year: 2004


Designing Next Year's Line/Selling Last Year's Overstock
Company: IBM Corp.
Brand: IBM
Country: United States
Region: North America
Year: 2003


Keeping The Network Up/Running The Company From The Beach
Company: IBM Corp.
Brand: IBM
Country: United States
Region: North America
Year: 2003


Buying A Server/Running A Horse Farm
Company: IBM Corp.
Brand: IBM
Country: United States
Region: North America
Year: 2003


Your Business Plan/Expanding Your Family
Company: IBM Corp.
Brand: IBM
Country: United States
Region: North America
Year: 2003


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