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H&M - Pride Out Loud

Company: H&M/Hennes & Mauritz LP
    View Company Scorecard | Contact Company
Brand: H&M
Ad Title: Pride Out Loud
Business Category: Retail
Media Outlets: Online Video
Country: United States
Region:
Agency: in-house
Year: 2018
Target: Gays & Mainstream
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Ten percent of the proceeds from the sale of the collection will be donated to the United Nations Human Rights Office Free & Equal campaign.

H&M spokesperson Emily Scarlett told WWD that H&M created a "cohesive collection" dedicated to the support of LGBTI community, including "T-shirts, crop tops, tank tops, shorts, cutoff jeans, sweatshirts, sweatpants, hoodies, caps, fanny packs and socks feature rainbows and pastel colors with graphic prints such as equality, pride and love."

H&M partnered with Out magazine on this ad featuring Olympic freestyle skier Gus Kenworthy, pop music artist Kim Petras, model/activist Gabrielle Richardson, rapper and drag entertainer Aja, and model and musician Shaun Ross.

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Karl Lagerfeld Rumors
Company: H&M/Hennes & Mauritz LP
Brand: H&M
Country:
Region: Europe
Year: 2005


Board Shorts
Company: H&M/Hennes & Mauritz LP
Brand: H&M
Country: United States
Region: North America, US Regional
Year: 2005


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