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Pepsi - Live for Now - Kendall Jenner

Company: PepsiCo
    View Company Scorecard | Contact Company
Brand: Pepsi
Ad Title: Live for Now - Kendall Jenner
Business Category: Non-Alcoholic Beverages
Media Outlets: Online Video
Country: United States
Region: US National
Agency: Pepsi in-house
Year: 2017
Target: Mainstream
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This controversial ad was widely panned for minimizing Black Lives Matter and the Women's March with adopted (and watered down) imagery and themes. The ad includes a momentary image of a pair of LGBT individuals.

Model Kendall Jenner hands a can of Pepsi to a police officer, resulting in cheers from the protesters who were carrying lots of generic "protest" signs.

The tagline is "Live bolder. Live louder. Live for now."

“Pepsi was trying to project a global message of unity, peace and understanding. Clearly, we missed the mark and apologize,” the company said in a statement. “We did not intend to make light of any serious issue. We are pulling the content and halting any further rollout.”

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