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Lux Toilet Soap - No Sissy Soap This -- Soldier!

Company: Unilever
    View Company Scorecard | Contact Company
Brand: Lux Toilet Soap
Ad Title: No Sissy Soap This -- Soldier!
Business Category: Personal Products
Media Outlets: Print
Country: United States
Region: US National
Agency: unknown
Year: 1944
Target: Mainstream
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Here's a soap with a machine gun sweep...Mows down dirt, grime and grease with effortless precision...But "taking dirt for a ride" is as far as the ride goes.

For while Lux Toilet Soap acts as quickly and is as deadly to the foe, it leaves the victim's surface smooth as a movie queen's skin...

Pure skin joy, that's what it is! Lather quick and plenty. And does that lather get it goes after! ... And speaking of movie queens -- Lux Toilet Soap is their particular pride and joy. Practically all the stars use it to save the surface!

But it's no sissy soap -- It's swell, effective, real soap -- As fine as the buck-a-cake French stuff you can't afford.

Try a cake...it only costs ten cents! And once you've dipped your beezer in a bucket of Lux Toilet Soap suds, you'll never let a lesser soap touch your hide.

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