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Gatorade - Forget Me

Company: PepsiCo
    View Company Scorecard | Contact Company
Brand: Gatorade
Ad Title: Forget Me
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: US National
Agency: TBWA Worldwide
Year: 2015
Target: Mainstream
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Abby Wambach holds the world record for international goals scored by any man or woman, with 184 over her career.

Sitting in front of her locker room cubby, Wamback, who is lesbian, looks over some newspaper clippings and mementos from her fans. "Forget my number, forget my name, forget I ever existed," she says in narration. "Forget the medals one, the records broken, and the sacrifices made. I want to leave a legacy where the ball keeps rolling forward; where the next generation accomplishes things so great that I'm no longer remembered. So, forget me. Because the day I'm forgotten is the day we will succeed."

The tagline: Win from within.

On its YouTube description of the ad, Gatorade says, "Abby Wambach is one of the greatest soccer players to ever step on the field. Pushing the sport forward, while championing the fight for equal rights, her impact extends far beyond the field. Yet, as she faces retirement, her focus is solely on the next generation."

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