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Sprite - Pocket Fisherman

Company: Coca-Cola Co.
    View Company Scorecard | Contact Company
Brand: Sprite
Ad Title: Pocket Fisherman
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: Lowe Worldwide
Year: 2000
Target: Mainstream
Ad Spotter: Stephen Mack
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A slightly nerdy high school guy is repeatedly accosted in the hallway by a series of attractive girls.

The first one suggestively asks, "Have you been working out?" as she digs through his pockets.

Another comes along and sticks her hands in his back pockets -- apparently squeezing his butt -- and says, "Billy, long time no see. Let's hang out sometime, huh?" Then she walks away with her boyfriend.

A couple more gals pull the stunt to the puzzled guy and in a frenzy, one knocks his books out of his bag.

Bewildered, Billy is picking up his books from the floor as a huge, goateed guy comes over with a big grin and says, "Hey Billy, what's shakin'?" Billy looks up with a scared look for the first time, as he fears a man will touch him in the same way the gals did.

The tagline is Sprite's familiar "Obey Your Thirst."

Though not fully explained, the ad is a co-promotion with Ralph Lauren's Polo Jeans, where one winner will find a winning bottle cap to win jeans with $1,000 in the pockets.

An earlier Sprite ad features three African-American basketball players who act tough but are revealed to actually be actors in a commercial, one who is really a sissy.

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