WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Orbitz - Halo

Company: Orbitz
    View Company Scorecard | Contact Company
Brand: Orbitz
Ad Title: Halo
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: North America
Agency: Mullen Lowe
Year: 2007
Target: Gays
Company: Orbitz
    View Company Scorecard | Contact Company
Brand: Orbitz
Ad Title: Halo
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: North America
Agency: Mullen Lowe
Year: 2007
Target: Gays
Company: Orbitz
    View Company Scorecard | Contact Company
Brand: Orbitz
Ad Title: Halo
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: North America
Agency: Mullen Lowe
Year: 2007
Target: Gays
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Anonymous , Fresno, CA
I would agree Alessandro, except that the "straight" version of this ad ended the same way. It's playing on the awkwardness of saying a dramatic goodbye, and then not actually leaving.
Alessandro Cintoli , Italy
I qualified the ad as terrible because it suggests that gay men don't really mean what they say when they show affection to someone.

Furama , Los Angeles, CA
I understand Alessandro's point about how gay men might be depicted as not being able to commit but I also think the ad plays to the reality of all young people. So I think it's pretty good.

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Go See David and Save a Benjamin!
Company: Orbitz
Brand: Orbitz
Country: United States
Region: US National
Year: 2007


Long Term Commitment
Company: Orbitz
Brand: Orbitz
Country: United States
Region: US National
Year: 2007


On Vacation Every Night is Ladies Night
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2007


Summer Vacation Checklist - Female
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2006


Fly For Free!
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2004


Bad Weather
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2006


Summer Vacation Checklist:
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2006


Grab Your Poles!
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America, US Regional
Year: 2005


Fast & Easy. Guaranteed.
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2005


New Boyfriend
Company: Orbitz
Brand: Orbitz
Country: United States
Region: North America
Year: 2005


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