WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Lauder - Pleasures

Company: Estee Lauder Cos.
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Brand: Lauder
Ad Title: Pleasures
Business Category: Fragrances
Media Outlets: Print
Country: United States
Region: North America
Agency: Bates Worldwide
Year: 1997
Target: Gays
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While this ad may not seem overtly gay, its appearance in OUT caused a stir because of its apparently positive emphasis on paternal parenting and family.

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Pete , Manhattan, KS
I remember hearing that this ad was redone with an air brush to put a ring on the man's left hand. If the re-done ad still appears in gay targeted magazines then it would also place an emphasis on gay marriages.

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