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Sunsilk - Tame that Frizz!

Company: Unilever
    View Company Scorecard | Contact Company
Brand: Sunsilk
Ad Title: Tame that Frizz!
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: North America
Agency: JWT
Year: 2006
Target: Mainstream
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As a part of Sunsilk's U.S. debut, Unilever launched a media campaign called "Get Hairapy." This campaign includes commercials, voiced over by Mario Cantone (Anthony, "Sex and the City") and a website with 3 male "hairipists," who are here to save women from their hair problems.

This campaign obviously utilizes the whole female idea of a "gay best friend" who solves all the problems female friends can't. It's your gay best friend to the rescue in these Hairapy commercials!

In this particular commercial, there are a pair of green legs walking on the screen. Then there is a whip that whips it out of view. It ends with a scream and the tagline, "Tame that frizz!"

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