WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Valtrex - Only in Heterosexual Couples

Company: GlaxoSmithKline/GSK
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Brand: Valtrex
Ad Title: Only in Heterosexual Couples
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Television
Country: United States
Region: North America
Agency: unknown
Year: 2006
Target: Mainstream
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Multiple men and women announce to the camera that they have genital herpes. A voiceover warns that it is possible to spread herpes even if you have no signs of an outbreak. Herpes can be treated with the once-daily Valtrex, "the only medicine proven to reduce the risk of spreading." However, the fine print at the bottom of the screen says "Proven only in heterosexual couples" thus ignoring the homosexual community completely.

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