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Coca-Cola Light - Drinking and Driving

Company: Coca-Cola Co.
    View Company Scorecard | Contact Company
Brand: Coca-Cola Light
Ad Title: Drinking and Driving
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Argentina
Region: Latin/South America
Agency: Baccetti
Year: 2003
Target: Mainstream
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A young man and woman are driving, when the man picks up a Coca-Cola Light and starts drinking it. The two exchange glances with each other and smile.

In another car, a woman reaches from the front passenger seat into the back, which puts her bottom close to the driver, her boyfriend. The boyfriend light heartedly toasts his girlfriend's rear end with Coca-Cola Light and the two hug.

A third car shows four friends hysterically laughing and drinking Coca-Cola Light. Another heterosexual couple drives in a convertible. The girlfriend hands a Coca-Cola Light to her boyfriend, admires him drinking it, and hugs him.

The convertable passes by a police car, with two male officers inside. The officer on the left leans into the officer on the right and lightly taps him on the nose. The officer on the left then places his head on his partner's shoulder. Although he does not stop the other, the officer on the right has a slightly annoyed look on his face.

A camera focuses on the billboard behind the cop car, which displays an ad for Coca-Cola Light. The ad campaign's slogan appears on the screen, which translates to "Have you felt the pleasure of feeling good?"

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