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MTV - A Cowboy's Sweetheart

Company: Viacom
    View Company Scorecard | Contact Company
Brand: MTV
Ad Title: A Cowboy's Sweetheart
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: MTV in-house
Year: 1997
Target: Mainstream
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In this unaired spot from a director's reel, three cowboys sit around a camp fire, when a fourth cowboy named Jake walks up with a shotgun over his shoulder and a piece of paper in his hands. "Last night some one left the lyrics to 'Love Song' in my satchel," he says.

Jake asks the first two cowboys if they know anything about it. Both reply with serious faces that they don't. The camera swings to the third cowboy named Miguel, who is wearing the unlikely outfit of make-up and a blond wig. "Um.. no," answers a smiling and effeminate Miguel.

In an attempt to find out who did it, Jake demands that each cowboy sings a line from "Love Song." He says that the person whose voice trembles with the most emotion will obviously be the one who left the note.

The first two cowboys sing as told, while Miguel sings using hand motions and says "It's catchy, huh?" after he's finished.

Jake accuses the second cowboy of having a quiver in his voice while singing. "I reckon it did a bit, Jake," he replies.

"Damn it, Zibb," Jake says, and grabs the cowboy's face. "What took you so damn long?" Zibb stands and embraces Jake. The screen cuts to the MTV logo and an announcer says "MTV, bringing people together since 1981."

The camera cuts back to Zibb and Jake, who are still embracing. We see Zibb's face over Jake's shoulder, as Zibb opens his eyes and begins to look around worriedly.

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