WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Orbitz - Bad Weather

Company: Orbitz
    View Company Scorecard | Contact Company
Brand: Orbitz
Ad Title: Bad Weather
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: North America
Agency: Y&R
Year: 2006
Target: Gays & Mainstream
Company: Orbitz
    View Company Scorecard | Contact Company
Brand: Orbitz
Ad Title: Bad Weather
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: North America
Agency: Y&R
Year: 2006
Target: Gays & Mainstream
Company: Orbitz
    View Company Scorecard | Contact Company
Brand: Orbitz
Ad Title: Bad Weather
Business Category: Travel/Tourism Bureaus
Media Outlets: Television
Country: United States
Region: North America
Agency: Y&R
Year: 2006
Target: Gays & Mainstream
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In a massively crowded airline terminal, a flash of lightening is joined by an airline employee's announcement on the P.A., "Flight 27 has been canceled due to weather. Our next departure is at 6:00 A.M. tomorrow."

Disappointed, the delayed passengers are a chorus of sighs and groans.

Then game show host Wink Martindale appears and says "It's time to play 'Take on Orbitz!' " He explains, "Today's couples had bad weather and must book a hotel before the other 200 passengers."

The host says "Go!" and two couples, a straight couple and a lesbian couple, are suddenly in a game show set and rush to find a hotel room from their opposing game podiums.

While the straight couple gets out a telephone book, the lesbian couple wins by booking from a cell phone, and they announce they've booked a hotel. They kiss each other to celebrate.

The weary straight travelers get a blanket and a pillow as their consolation prize. The straight couple then tries to get comfortable sleeping in the airport baggage claim with everyone else.

The ad earns a Positive rating for putting committed straight and gay couples on the same game show set and showing the lesbian couple rejoicing in their victory with a kiss.

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Gerald J. Bodoh , Gainesville, FL
The actors should be used in other commercials. Real talent and looks!
Suzanne Whang , Marina del Rey
I think this commercial is wonderful to increase tolerance for people of different sexual orientations. Bravo for your courage, Orbitz!

Will , Gainesville, FL
Orbitz is right on the money with another excellent ad that advertises to the gay community in a respectful and culturally sensitive way. I applaud Orbitz for it's brave and lighthearted ads that promote inclusiveness and acceptance. It is ads like this one that make the extra push to choose Orbitz over Travelocity?s gay-friendly travel site.

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