WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Havrix - Boy Meets Boy

Company: GlaxoSmithKline/GSK
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Brand: Havrix
Ad Title: Boy Meets Boy
Business Category: Pharmaceuticals/Vitamins/Herbs
Media Outlets: Print
Country: United States
Region: North America
Agency: unknown
Year: 1996
Target: Gays
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This clever ad remains among few pharmaceutical products that are non-HIV oriented to target the gay market, let alone create gay-specific ads.

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