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Colorado for Family Values - Child

Company: Colorado for Family Values
    View Company Scorecard | Contact Company
Brand: Colorado for Family Values
Ad Title: Child
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: CFV in-house
Year: 1992
Target: Mainstream
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These anti-gay ads are part of a battle that attacked the civil rights of Colorado gays.

A voiceover announces, "Gays have special rights. School kids are taught THIS lifestyle (male kissing is shown) is healthy and normal -- by law. Do we want to protect our children? Yes we do! Vote yes on 2." The closing picture shows a crying child walking with an adult in a Pride Parade.

Aired in 1992, these commercials were for many the first they learned about gays on TV. It utilized video footage from the infamous "Gay Agenda" movie created by the religious right. The tape "censors" sections of scantily-clad men on gay pride parade floats and interviews several "experts" who produce demonizing misinformation about the gay community.

Despite existing municipal protection laws in Denver, Aspen and Boulder, the increasingly strong religious right-inspired a vote known as Amendment 2. That amendment to the Colorado State Constitution passed, surprising many, and was to prevent cities, towns, and counties from passing laws protecting gay and lesbian rights.

The amendment never went into effect, as it was immediately challenged in court by the case Romer vs. Evans. The case went all the way to the US Supreme Court and, in May 1996, the court knocked down Amendment 2 in a landmark 6-to-3 decision.

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Ed , Revere, MA
My word! Two men kissing in open public!! The first thing that comes to mind is the biblical phrase "God is love". If God is love, then how can the love between two men not come from God? Lust is something else entirely of course. My question is what makes certain Christian groups so afraid of two men kissing that they would spend so much time and energy towards trying to stop this action? If I remember history correctly, there was a time when the Roman Empire tried to "stamp out" Christ's message. All the Roman Empire did was make the message stronger.

Hugo Quezel , Montreal, Canada
Frankly, this is the stupidest ad I've ever seen !OH MY GOD! Two guys are kissing .. we will all die from gay germs! And of course , there's the token crying kid that they use to imply that gays torture kids. This ad is real bad!

Paul , Seattle. Washington
Hideous-I can't believe it!

Darus , Milwaukee, WI
Of course ignorance is bliss. We've come a long way, baby. Let's continue to kiss each other whenever and wherever we can. That's kicking some conservative ass!

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Same as Black
Company: Colorado for Family Values
Brand: Colorado for Family Values
Country: United States
Region: North America, US Regional
Year: 1992


Religion
Company: Colorado for Family Values
Brand: Colorado for Family Values
Country: United States
Region: North America, US Regional
Year: 1992


Bottom
Company: Colorado for Family Values
Brand: Colorado for Family Values
Country: United States
Region: North America, US Regional
Year: 1992


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