--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



T-Mobile - Lipstick

Company: T-Mobile International AG & Co. K.G.
    View Company Scorecard | Contact Company
Brand: T-Mobile
Ad Title: Lipstick
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: North America
Agency: Publicis Groupe
Year: 2005
Target: Mainstream
Ad Spotter: Michael Reding
none

In a series of unexpected results between a father and his kids, his daughter shouts into her cell phone, "Dad! I got an 'A' in advanced Physics!"

He replies, "Very disappointing. You're burning through our wireless minutes again." He hangs up on her.

Next, dad walks into his son's room to discover he is applying lipstick and wearing a dress. Dad says, "We need to talk." Nervously explaining his state, the son replies, "Dad, it's just..." Unfazed at his son's appearance, he interrupts, "This wireless bill is out of control."

In another episode with his son, the teenager attempts to pull backward out of the garage. Forgetting to put the car in reverse, he crashes forward inside the garage instead. Without acknowledging this fact, dad shouts at his clumsy son, "Ten calls in one day!?"

This ad earns an Equal rating because however improbable the scenario is, the father does not condemn his son for dressing as a woman. In fact, he is blind to it, and that's the humor.

none

Ave , Arcata, CA
I liked this ad from the moment I first saw it. The fact that it is so open about transsexuality is wonderful. Of course, people may point to the fact that, afterwards, the father also does not notice his son crashing into the garage, but I see this as a progression of what fathers might be upset at: not at all, some might be and then for sure.

Actually, the extended version is even better, in my opinion, as Catherine Zeta-Jones's comment of "Nice dress" is so accepting and nonchalant.

none


1500 Whenever Minutes
Company: T-Mobile International AG & Co. K.G.
Brand: T-Mobile
Country: United States
Region: North America, US Regional
Year: 2005


Basketball
Company: T-Mobile International AG & Co. K.G.
Brand: T-Mobile
Country: United States
Region: North America
Year: 2003


Couples Talk Free
Company: T-Mobile International AG & Co. K.G.
Brand: T-Mobile
Country: United States
Region: North America
Year: 2004


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2018 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement