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MTVu - Signs

Company: Viacom
    View Company Scorecard | Contact Company
Brand: MTVu
Ad Title: Signs
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: MTV in-house
Year: 2005
Target: Mainstream
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An apparently naked college-aged man stands atop a chair in an auditorium, holding a sign that says "Straight" covering his lower regions. He throws the sign to the side to reveal another sign that reads, "Gay."

He continues to discard of the signs, revealing a variety of different sex-related words and labels, including "Metrosexual," "Virginal," "Lesbian," "Loverboy," "Bisexy," "Slut," "Celibate," "Compassion," "Tease," "Trans," "First Base," "Home Run," and "Safe."

After he discards the final sign, he stands virtually naked, with a sock covering his genitals, likely representing a condom. The letters "mtvU" appear on the screen, and the man is shown one last time blowing a kiss into the lens.

The commercial earns an Equal rating because of its inclusive terms.

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William Ferreira , Houston, TX
Super hot, love it. MTV should do more of this commercials.

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