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Swissair - Feels like Sleeping At Home

Company: Swissair
    View Company Scorecard | Contact Company
Brand: Swissair
Ad Title: Feels like Sleeping At Home
Business Category: Airlines
Media Outlets: Print
Country: United Kingdom
Region: Europe
Agency: Paradigm
Year: 2005
Target: Gays & Mainstream
Ad Spotter: Oliver Broad
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Two men lie asleep next to each other on a Swiss Airlines flight in business class. Because one has clearly stolen part of the cover from the other, the text humorously reads, "Feels like sleeping at home: The lie-flat seats in our new Swiss Business."

It is not clear if the ad is intended as a gay male couple or not.

The ad appeared in two UK travel trade newspapers, including TTG Business and Travel Trade Gazette.

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