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MTV - Are You Sure You're Gay?

Company: Viacom
    View Company Scorecard | Contact Company
Brand: MTV
Ad Title: Are You Sure You're Gay?
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country:
Region: Europe
Agency: MTV in-house
Year: 2004
Target: Gays & Mainstream
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"You've told your parents. You've bought the T-shirt. You've dumped your girlfriend." Pale blue and pink stars flutter around while an Australian narrator reads the text.

"-- but, are you sure you're gay?"

Six busty bikini-clad girls wave at the camera while the voice continues, "One man's homosexuality is tested to the limit!" The girls fall over themselves and lounge about, pool-side and semi-nude. One bombshell gives another a sensuous backrub. "--as he's preyed upon by six gorgeous girls in a Spanish bungalow."

Two girls, vaguely covered in lathered soap bubbles in an oversized bathtub, act surprised by the intrusion of the camera into their bathroom orgiastics. And then they giggle.

"Turn on to find out if he lasts." Some of the girls affectionately slap him while he cooks and he affectionately slaps them back.

The gay man is depicted as slightly nerdy and much younger than the women around him, emphasizing his difference, along with feminine/boyish behavior, as he plugs his ears and squeezes close his eyes to block out their banging on his bedroom door.

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