Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Subaru of America - Different Roads

Company: Fuji Heavy Industries
    View Company Scorecard | Contact Company
Brand: Subaru of America
Ad Title: Different Roads
Business Category: Automotive
Media Outlets: Television
Country: United States
Region: North America
Agency: Moon City Productions
Year: 2005
Target: Gays & Mainstream
none

This is one of three custom TV spots Subaru custom designed for Viacom's 24-hour gay channel, LOGO, making Subaru one of the first advertisers to do so. The campaign is expected to also run on non-gay cable networks including Bravo, Sundance and HGTV.

Using high-speed still photography of actors and digital models of Subaru vehicles, which were then animated and composed with entirely artificial digital environments.

Using photographs and animation instead of film or video cut the costs of the ad "by thousands and thousands," John Nash of Moon City Productions says, because of the smaller number of people involved for the production.

"It took us a while to think, 'What is a gay commercial for Subaru?' We went back to the print ad 'Different drivers, Different roads, One car" and took the core of that concept, which is that anybody could relate to it and the license plates customized it for G&L consumers."

none

Moore , Sacramento, CA
Truly, this is the beginning of the next wave of LGBT ad concepts which don't pander to the hip, the insider, and the non-mainstream. Instead of suggesting exclusivity, it shows a broader awareness.

Caspar , Long Beach, CA
All three of these commercials are visually stunning and gay positive. Other car makers should study them.

Chester N , Jersey City, NJ
Stunning commercials. I am very proud I drive a Subaru!

none


Being More Than You Expected
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Region: North America
Year: 2007


Every Way Is A-Ok
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Region: North America
Year: 2006


Built for Everyone
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Region: North America
Year: 2006


Being Confident in your Nature
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Region: North America
Year: 2006


Real Momentum Profile - Pamela Fletcher & Susan Murphy
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Region: North America
Year: 2006


Real Momentum Profile - Mary Seton Corboy
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Region: North America
Year: 2006


Being Ready for Any Occasion
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Region: North America
Year: 2006


Welcome to Anytown USA
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Region: North America
Year: 2006


Gay Street
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Region: North America
Year: 2006


Shadows
Company: Fuji Heavy Industries
Brand: Subaru of America
Country: United States
Region: North America
Year: 2005


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement