Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



MTV - Wedding

Company: Viacom
    View Company Scorecard | Contact Company
Brand: MTV
Ad Title: Wedding
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: United States
Region: North America
Agency: MTV in-house
Year: 2005
Target: Mainstream
none

Familiar organ wedding music plays (The Wedding March, "Here comes the bride") as a man and women stand together, flanked by another man and woman (presumably Best Man and the Maid of Honor), in this animated ad for MTV.

A man enters to perform the ceremony. As he stands in front of the man and woman, the two do not join hands. Instead, the two women hold hands and the two men also join hands.

The music shifts to a happy tune as the MTV logo and the tagline "Watch and learn" appears.

MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 40 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming. This is one of many educational efforts that addresses homophobia and other bigotries.

none

Steven , Fairview Park, OH
It appears from the commentary there is no dialogue for the ad, only the Wedding March and the handholding. If that's the case, what a perfect way to make a point without saying a word! No shouting, no histrionics, only equality for all without the preaching. We are so much better than those holy roller loudmouths in getting our point across. Since they won't listen to us, they can watch & learn!

G. Lee , Washington D.C.
Great concept but animation art style is boring and detracts from the message.

none


Anti-Aids Campaign - Soap Opera Spoof
Company: Viacom
Brand: AIDS/HIV Awareness
Country: Brazil
Region: Latin/South America
Year: 2004


Reno 911 Season Finale
Company: Viacom
Brand: Comedy Central
Country:
Region: North America
Year: 2007


Good Cops. Bad Cops. These Cops
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006


Clown - Gay
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2002


The Motherload
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006


Come Out
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 1994


Nemesis Rising
Company: Viacom
Brand: Jacob & Joshua
Country: United States
Region: North America
Year: 2007


See Yourself Be Yourself
Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2007


The Top 5 Little-Known Gay Moments From MTV Networks
Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2007


Bear
Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2007


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement