Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Colorado for Family Values - Same as Black

Company: Colorado for Family Values
    View Company Scorecard | Contact Company
Brand: Colorado for Family Values
Ad Title: Same as Black
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: CFV in-house
Year: 1992
Target: Mainstream
none

Addressing the camera, Cynthia Cordle, a health care administrator and black woman, says, "Some people say that homosexual behavior is the same as being black or Hispanic. This makes no sense to me. I'm voting yes on Amendment 2."

This commercial leverages the skepticism that many African-Americans have of a frequently stated parallel of the civil rights struggle for gays and blacks. It is sensitive to them because African-Americans, who cannot hide their skin color, often feel that their struggle then and now is much harder than that of gays, who can hide their gayness.

To try to compete on whose pain is "worse" is a divisive way of thinking and ignores the reality that many gays are also people of color.

Of course, Cordle uses standard right wing phraseology -- always using the term "homosexual" and calling gay existence "behavior." Most gays believe that being gay is an innate characteristic they were born with, not "behavior."

Despite existing municipal protection laws in Denver, Aspen and Boulder, the increasingly strong religious right-inspired a vote known as Amendment 2. That amendment to the Colorado State Constitution passed, surprising many, and was to prevent cities towns and counties from passing laws protecting gay and lesbian rights.

The amendment never went into effect, as it was immediately challenged in court by the case Romer vs. Evans. The case went all the way to the US Supreme Court and, in May 1996, the court knocked down Amendment 2 in a landmark 6-to-3 decision.

none

Max , Antioch, CA
I feel this is a realistic look at how homophobic many blacks are. It also illustrates the strange kinship blacks feel towards Hispanics. In the commercial the black woman says 'the problems of homosexuals have been compared to blacks & Hispanics.' She could have said 'blacks and Asians' or 'people of color'. I know a lot of black people who are not Hispanic, and who've learned to speak Spanish, swear it's apart of African-American culture too. The whole hiphop thing is filled with hatred towards whites, women, and gays. As well as a giant, bitchy victim mentality.

Gene White , Philadelphia
This ad is basically trying to pin blacks and homosexuals against each other. You can't compare the hatred blacks and homosexuals get because they are different in both reaction and history. I personally don't belive one is worse off then the other. That's not the point. The point is that although it is all hate when you think about it, it's a different type. I have personally seen gays and lesbians who have the "giant, bitchy, victim mentality." Blacks have no monopoly on this. There are many homophobic people, including blacks as well.

Lindsey Ho , Sacramento
Irony and shame are the two words that come to my mind when I remember that support from minorities seems to stop short of their own. As an Asian American female, I am still experiencing racism. I am also straight. I support and embrace LGBT people with all my soul. In fact, I like to use the term "we", instead of "they"--isn't that what it means to be part of the community?

Jeanette Hinkley , Chicago
As a straight black woman, I can honestly say that I shocked and offended by this commercial, I am also shocked and offended by Max's statements. I don't think it is fair to make assumptions about an entire race based on the actions of a few. Given the fact that I don't do that with homosexuals, I guess the best that I can hope for is that they do the same for me.

none


Religion
Company: Colorado for Family Values
Brand: Colorado for Family Values
Country: United States
Region: North America, US Regional
Year: 1992


Bottom
Company: Colorado for Family Values
Brand: Colorado for Family Values
Country: United States
Region: North America, US Regional
Year: 1992


Child
Company: Colorado for Family Values
Brand: Colorado for Family Values
Country: United States
Region: North America, US Regional
Year: 1992


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement