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BMW - Being Out Has Never Been So In

Company: Classic BMW
    View Company Scorecard | Contact Company
Brand: BMW
Ad Title: Being Out Has Never Been So In
Business Category: Automotive
Media Outlets: Print
Country: United States
Region: North America, US Regional
Agency: MergeMedia Group
Year: 2004
Target: Gays
Ad Spotter: Kristi Ward
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Joe LaMuraglia , Decatur, GA
This is an example of a non-gay-friendly brand being advertised to the GLBT market. Because it is a dealer ad, BMW corporate probably had nothing to do with it. I wonder though, how many GLBT buyers assumed BMW was gay-friendly because of this ad?

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