WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


BMW - Being Out Has Never Been So In

Company: BMW/Bayerische Motoren Werke AG
    View Company Scorecard | Contact Company
Brand: BMW
Ad Title: Being Out Has Never Been So In
Business Category: Automotive
Media Outlets: Print
Country: United States
Region: North America, US Regional
Agency: MergeMedia Group
Year: 2004
Target: Gays
Ad Spotter: Kristi Ward
Company: BMW/Bayerische Motoren Werke AG
    View Company Scorecard | Contact Company
Brand: BMW
Ad Title: Being Out Has Never Been So In
Business Category: Automotive
Media Outlets: Print
Country: United States
Region: North America, US Regional
Agency: MergeMedia Group
Year: 2004
Target: Gays
Ad Spotter: Kristi Ward
none

Joe LaMuraglia , Decatur, GA
This is an example of a non-gay-friendly brand being advertised to the GLBT market. Because it is a dealer ad, BMW corporate probably had nothing to do with it. I wonder though, how many GLBT buyers assumed BMW was gay-friendly because of this ad?

none

Advanced Search >>
Pearly Queens
Company: BMW/Bayerische Motoren Werke AG
Brand: Rover 200
Country: United Kingdom
Region: Europe
Year: 1999


none

Submit An Ad Test An Ad Rate An Ad Post Comments

AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.