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IBM - Chelsea/Provincetown/The Castro/Armonk

Company: IBM Corp.
    View Company Scorecard | Contact Company
Brand: IBM
Ad Title: Chelsea/Provincetown/The Castro/Armonk
Business Category: Computers/Software/Tech
Media Outlets: Print
Country: United States
Region: North America
Agency: Ogilvy & Mather Worldwide
Year: 2003
Target: Business-to-Business
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This print ad is IBM's most specifically gay print ad to date. With the headline "Chelsea, Provincetown, The Castro, Armonk" its intent is to list classically gay places, and mingle in it's headquarters town in Westchester County, suburban New York.

Coincidentally, it pictures two of Commercial Closet's board members, Sarah Siegel and Joseph Bertolotti (center), who are both Program Directors of GLBT Sales and Talent, leading up the GLBT sales outreach for IBM.

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