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Calvin Klein - Tom Hintnaus, Olympic Pole Vaulter

Company: Calvin Klein
    View Company Scorecard | Contact Company
Brand: Calvin Klein
Ad Title: Tom Hintnaus, Olympic Pole Vaulter
Business Category: Fashion/Apparel
Media Outlets: Poster/Outdoor
Country: United States
Region: North America, US Regional
Agency: Calvin Klein in-house
Year: 1983
Target: Mainstream
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This image of Brazilian Olympic pole vaulter Tom Hintnaus -- while not intended to be gay or primarily appeal to gays -- is a breakthrough image that lead to the acceptability of the male form in mainstream American advertising. Featuring Y-front fly briefs, it debuted in New York City's Times Square and took underwear ads -- previously unsexy with Baltimore Orioles pitcher Jim Palmer -- to a new level. They featured Hintnaus leaning back like a Greek adonis, emphasizing his crotch and clearly visible penis.

It was created by photographer Bruce Weber (later of Banana Republic and then Abercrombie & Fitch fame) and creative partner Sam Shahid.

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Jeff Taylor , Parrish, FL
I love this ad. I wish I could find a poster of it.
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