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Sprite - Superhero

Company: Coca-Cola Co.
    View Company Scorecard | Contact Company
Brand: Sprite
Ad Title: Superhero
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Mexico
Region: Europe, Latin/South America
Agency: Lowe Worldwide
Year: 2002
Target: Mainstream
Ad Spotter: Warren Wilson
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A woman shrieks in fear, pointing at some horrible thing.

A man walks out, hears her scream, and makes a dash for a telephone booth. The man looks just like Clark Kent, complete with hat and black, horn-rimmed glasses, running though a Deco-era streetscape. He removes his glasses and hat, as he rushes into the phone booth.

He shuts the door, a blinding light escapes, the doors open, and out steps...a drag queen, complete with thigh-high leather boots, silver short-shorts, a black patent leather raincoat, a platinum blonde wig, and a tiny pocketbook.

She runs past an average young guy just standing on the sidewalk sipping a Sprite. The drag queen rushes over to the screaming woman, and joins in to the melodramatic cries.

The standard tagline follows: "Image is everything. Obey your thirst."

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Andrea James , Los Angles, CA
Meh!

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Drinking and Driving
Company: Coca-Cola Co.
Brand: Coca-Cola Light
Country: Argentina
Region: Latin/South America
Year: 2003


Grand Theft Coke
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2007


Coke Card
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Canada
Region: North America
Year: 2001


The Coca-Cola Company Proudly Supports the HRC
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country:
Region: North America
Year: 2004


Unexpected Aerobics Teacher
Company: Coca-Cola Co.
Brand: Fanta
Country: Spain
Region: Europe
Year: 2004


Dance Club
Company: Coca-Cola Co.
Brand: Fanta
Country: Argentina
Region: Latin/South America
Year: 2002


Not Quite Middle England
Company: Coca-Cola Co.
Brand: Malvern Mineral Water
Country: United Kingdom
Region: Europe
Year: 2003


Friendly Rivals/Popeye
Company: Coca-Cola Co.
Brand: Minute Maid
Country: United States
Region: North America
Year: 2001


The Sailor
Company: Coca-Cola Co.
Brand: Minute Maid
Country: France
Region: Europe
Year: 2001


Another Feel Good Moment
Company: Coca-Cola Co.
Brand: Mount Franklin water
Country: Australia
Region: Australia/New Zealand
Year: 2002


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