Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Yves St. Laurent M7 - M7 - Samuel de Cubber nude

Company: Gucci Group
    View Company Scorecard | Contact Company
Brand: Yves St. Laurent M7
Ad Title: M7 - Samuel de Cubber nude
Business Category: Fashion/Apparel
Media Outlets: Print
Country: United States , France
Region: Europe
Agency: Yves St. Laurent in-house
Year: 2002
Target: Mainstream
none

The first ad to show full frontal male nudity comes not surprisingly from France and Yves Saint Laurent, supported by the brand's openly gay American creative director, Tom Ford.

The black-and-white ad stars martial arts champion Samuel de Cubber seductively laying on the floor naked. Ford noted in a press statement, "Perfume is worn on the skin, so why hide the body?" He has also said that the M7 ad was homage to a 1971 picture of Saint Laurent posing naked -- though with his legs modestly crossed -- for photographer Jeanloup Sieff. It is also intended to "remind people of how shocking and provocative the (design) house has always been."

In the U.S., the ad has been cropped (mid-organ) for magazines like GQ and W but has not been considered for gay media.

none

Carrie , Chicago
What a striking and provocative ad. It's about time advertisers realize that body hair is back in. Kudos!

Marc , Atlanta, GA
ABSOLUTELY!!! Kudos! Very arousing. I would buy this cologne.

Drew , Chicago
Totally hot!! Unfortunately, the uncut penis and sexy body hair wouldn't sell in an American market obsessed with smooth circumcised guys.

Michael , Los Amgeles, CA
This is a beautiful ad featuring a very beautiful man. Interestingly, M7 has not done well in the marketplace even after all the sensation this ad created. A sexy ad can sell the first bottle of perfume but only the smell can sell the second.

none


Two Women - Lying Down Embrace
Company: Gucci Group
Brand: Gucci
Country: United States
Region: North America
Year: 2007


Two Women -- Sunglasses
Company: Gucci Group
Brand: Gucci
Country: United States
Region: North America
Year: 2006


Two Women -- Light and Dark
Company: Gucci Group
Brand: Gucci
Country: United States
Region: North America
Year: 2006


Two Women -- Arms Width in Green
Company: Gucci Group
Brand: Gucci
Country: United States
Region: North America
Year: 2006


Two Women -- Pink and Green One-Pieces
Company: Gucci Group
Brand: Gucci
Country: United States
Region: North America
Year: 2006


Two Women -- Legs
Company: Gucci Group
Brand: Gucci
Country: United States
Region: North America
Year: 2006


Two Women -- Black Blazers
Company: Gucci Group
Brand: Gucci
Country: United States
Region: North America
Year: 2006


Two Women -- Black Bags
Company: Gucci Group
Brand: Gucci
Country: United States
Region: North America
Year: 2006


Two Women -- Holding each Other
Company: Gucci Group
Brand: Gucci
Country: United States
Region: North America
Year: 2006


Two Women -- Arms Around Waist
Company: Gucci Group
Brand: Gucci
Country: United States
Region: North America
Year: 2006


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement