WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


Versace - Camping

Company: Gianni Versace SpA
    View Company Scorecard | Contact Company
Brand: Versace
Ad Title: Camping
Business Category: Fashion/Apparel
Media Outlets: Print
Country: Spain , United States
Region: Europe
Agency: Gianni Versace in-house
Year: 0
Target: Mainstream
Ad Spotter: Isabel Prieto
Company: Gianni Versace SpA
    View Company Scorecard | Contact Company
Brand: Versace
Ad Title: Camping
Business Category: Fashion/Apparel
Media Outlets: Print
Country: Spain , United States
Region: Europe
Agency: Gianni Versace in-house
Year: 0
Target: Mainstream
Ad Spotter: Isabel Prieto
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This image is uncommonly straightforward in its sexuality, as the fashion industry prefers ambiguity a sense of "allure" when it comes to homosexuality. These two men are provocatively posed, with nearly exposed butts, as they cuddle and sleep together next to a tent on a camping trip.

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David C. Jr. , Brattleboro, VT
I like that it's promoting equality and that its cute and such but their is just something about it that irritates me. I can't quite put my finger on it.

Leslie , Snellville, GA
It's the clashing patterns that irritate me... The ad certainly does not make me want to buy Versace's product. Besides, why would you sleep naked on the grass if you had a blanket or a mat or something beside you!?

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