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Gay/Lesbian health awareness - La Bibliotheque

Company: SIDA Info Service
    View Company Scorecard | Contact Company
Brand: Gay/Lesbian health awareness
Ad Title: La Bibliotheque
Business Category: Health Organizations
Media Outlets: Television
Country: France
Region: Europe
Agency: unknown
Year: 2002
Target: Mainstream
Ad Spotter: Jerome
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Two young men in a library sit near each other. One says to the other, "You know the guy from last summer?"

The other shoots back, "I don't want to hear about that again."

Ignoring him, the first says, "He's got AIDS."
Now engaged, the other asks, "Have you taken the test?" His boyfriend doesn't answer, so he says, "We're gonna do it
together..."

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Andrew Ogus , San Francisco
You should have translated the tag line, "It's important to know." A good ad; a story in a minute.

Fyn , Bedminster, NJ
The over-all message is wonderful: when in doubt, get tested! Part of me questions the intended implications of having a gay couple in an ad targeted towards the (mostly straight) mainstream. It could contribute to the idea that AIDS is a gay disease. But like I said, over-all the message is a very important one.

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More Than Just His Phone Number
Company: Center for AIDS Research
Brand: Gay/Lesbian health awareness
Country: United States
Region: North America
Year: 2007


Tony Kushner
Company: Cable Positive
Brand: Gay/Lesbian health awareness
Country: United States
Region: North America
Year: 2006


Whoopi Goldberg - Cool
Company: HIV Forum and Callen-Lorde Community Health Center
Brand: Gay/Lesbian health awareness
Country: United States
Region: North America
Year: 2006


Susan Sarandon - Talk About It
Company: HIV Forum and Callen-Lorde Community Health Center
Brand: Gay/Lesbian health awareness
Country: United States
Region: North America
Year: 2006


Susan Sarandon - Love and Respect
Company: HIV Forum and Callen-Lorde Community Health Center
Brand: Gay/Lesbian health awareness
Country: United States
Region: North America
Year: 2006


Rosie Perez - Love Yourself
Company: HIV Forum and Callen-Lorde Community Health Center
Brand: Gay/Lesbian health awareness
Country: United States
Region: North America
Year: 2006


Amanda Peet - Positive
Company: HIV Forum and Callen-Lorde Community Health Center
Brand: Gay/Lesbian health awareness
Country: United States
Region: North America
Year: 2006


No Action Without Protection
Company: Swiss Federal Office of Public Health
Brand: Gay/Lesbian health awareness
Country: Switzerland
Region: Europe
Year: 2006


No Action Without Protection - Male
Company: Swiss Federal Office of Public Health
Brand: Gay/Lesbian health awareness
Country: Switzerland
Region: Europe
Year: 2006


Preferences May Change. One Thing Stays The Same.
Company: Swiss Federal Office of Public Health
Brand: Gay/Lesbian health awareness
Country: Switzerland
Region: Europe
Year: 2006


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