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Versace - Intensive/Jackytex

Company: Gianni Versace SpA
    View Company Scorecard | Contact Company
Brand: Versace
Ad Title: Intensive/Jackytex
Business Category: Fashion/Apparel
Media Outlets: Print
Country: Italy
Region: Europe
Agency: Gianni Versace in-house
Year: 1996
Target: Mainstream
Ad Spotter: Isabel Prieto
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This unusually intimate black-and-white ad, featuring five clean-cut, boyish hairless-chested men wearing only their underwear and all touching each other -- two with legs intertwined -- was photographed by Bruce Weber, who has made a career out of erotically shooting men in fashion for Calvin Klein, Banana Republic and Abercrombie & Fitch.

The ad appeared in the October 1996 L'Uomo Vogue magazine.

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