This effective campaign ran only in Washington State and was accompanied by similar TV commercials.

ACLU-WA Executive Director Kathleen Taylor explains that "the ads are aimed at people in their 20s and 30s who share the beliefs and values of the ACLU but are not members – partly because they do not know much about what we stand for. The campaign intends to show how the ACLU relates to their lives and issues they care about," she said. "The language is intentionally hipper than usual for the ACLU," she added.