In this very brief ad demonstrating the simplicity of a fold out cushion couch from furniture maker Ikea, two men who were sleeping together "pop out" of the couch as it's opened.
According to advertising columnist Michael Stuber of Germany, IKEA said that the spot ran as a "special campaign" for one week and featured a "sofa activity" rather than a "gay activity." Stuber adds that "what they basically meant (as everybody seems to say in Germany about all gay-themed ads) is that the spot did not target the gay audience."
