WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



IBM - Yet Another Thing To Share (gals)

Company: IBM Corp.
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Brand: IBM
Ad Title: Yet Another Thing To Share (gals)
Business Category: Computers/Software/Tech
Media Outlets: Social Media
Country: United States
Region: North America
Agency: IBM in-house
Year: 2001
Target: Business-to-Business
Ad Spotter: Sarah Siegel
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Julie , Austin, TX
This is the kind of gay-targeted ads I really enjoy seeing. There is very little ambiguity in this ad, unlike some where I scratch my head going "Is this a gay-targeted ad?!?" P.S. My girlfriend has her own computer. We share enough other things ;-)

Stephen , Carlyle, ILL
Your site is wonderful for helping consumers like myself to identify which companies not to give their money to. However, in regard to this ad, I think it's safe to say this is just a mother & daughter relationship depicted here. Julie, seek help!

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