WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Doritos - The Sauna

Company: PepsiCo
    View Company Scorecard | Contact Company
Brand: Doritos
Ad Title: The Sauna
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2011
Target: Mainstream
Company: PepsiCo
    View Company Scorecard | Contact Company
Brand: Doritos
Ad Title: The Sauna
Business Category: Packaged Foods
Media Outlets: Television
Country: United States
Region: US National
Agency: User-Generated Content/UGC - Consumer-Generated Content/CGC
Year: 2011
Target: Mainstream
none

Two men sit side by side in a sauna, one skinny and one muscular. The skinny man glances over and sees that his acquaintance’s eyes are closed, so he sneaks a peek to his crotch and his mouth opens in amazement. He continues to glance down, and finally reaches between his legs. The muscular man wakes, perturbed to find a hand in his Doritos, which is strategically placed between his legs. In the twist ending, the muscular man has his arm around the other while feeding him Doritos and asks, “You like that?”

none

Be the first to comment on this ad!
none


More Taste. More Fun. More Yum.
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2007


Number of Diet Pepsi Six Packs to Keep This Six Pack
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2005


Guy Watcher - Super Bowl
Company: PepsiCo
Brand: Diet Pepsi
Country: United States
Region: North America
Year: 2005


Enrique Iglesias
Company: PepsiCo
Brand: Doritos
Country: United States
Region: North America
Year: 2003, 2002


Sex Change
Company: PepsiCo
Brand: Mountain Dew
Country: United States
Region: North America
Year: 2005


Wrestler
Company: PepsiCo
Brand: Pepsi
Country: Australia
Region: Australia/New Zealand
Year: 2002


Announcement
Company: PepsiCo
Brand: Pepsi
Country: Canada
Region: North America
Year: 2001


Buffer Zone
Company: PepsiCo
Brand: Pepsi/Lays
Country: United States
Region: North America
Year: 2003


Kilt
Company: PepsiCo
Brand: Sierra Mist
Country: United States
Region: North America
Year: 2004


none

Submit An Ad Test An Ad Rate An Ad Post Comments