WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



None - Dawn of a New Day

Company: Human Rights Campaign
    View Company Scorecard | Contact Company
Brand: None
Ad Title: Dawn of a New Day
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: US Regional
Agency: unknown
Year: 2012
Target: Gays & Mainstream
Company: Human Rights Campaign
    View Company Scorecard | Contact Company
Brand: None
Ad Title: Dawn of a New Day
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: US Regional
Agency: unknown
Year: 2012
Target: Gays & Mainstream
none

Narrated by the actor Morgan Freeman, he says “America stands at the dawn of a new day.” Vignettes appear of the Statue of Liberty, the Constitution, suffrage marchers and the 1963 March on Washington.

He continues, “Freedom, justice and human dignity have always guided our journey toward a more perfect union. Now across our country, we are standing together for the right of gay and lesbian Americans to marry the person they love. And with historic victories for marriage, we’ve delivered a mandate for full equality. The wind is at our back. But our journey has just begun. Join us.”

HRC planned to spend $250,000 to air the campaign in Los Angeles, New York and Washington, D.C., on local stations.

none

Be the first to comment on this ad!
none


What if it was your child, Mr. President?
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America
Year: 2004


He gives 100% on the job. Does his company give 100% back?
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America
Year: 2005


Miyasoto
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998


Truth
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998


Aoki
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998


Shoes
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1997


Hawaii
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1996


Fairness/ENDA
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1996


Join Us
Company: Human Rights Campaign
Brand: LGBTQ issues awareness
Country: United States
Region: North America
Year: 2007


Get Equal
Company: Human Rights Campaign
Brand: LGBTQ issues awareness
Country: United States
Region: North America
Year: 2006


none

Submit An Ad Test An Ad Rate An Ad Post Comments