The Gap campaign “Love Comes in Every Shade” promotes “puppy love,” “modern love,” “best friend love” and “self love,” among others. The cast of NBC’s “The New Normal” represent “modern love.”
Others in the campaign include Rufus Wainwright and his husband, along with Michael J. Fox and wife, “Boardwalk Empire” actor Jack Huston with his dog Orso, director Gia Coppola, granddaughter of Francis Ford Coppola, and actress Nathalie Love, Aubrey Plaza, from “Parks and Recreation,” appears as “self love.”
