WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



LGBTQ issues awareness - Betty DeGeneres

Company: Human Rights Campaign
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Brand: LGBTQ issues awareness
Ad Title: Betty DeGeneres
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America
Agency: Out There
Year: 1998
Target: Mainstream
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Betty DeGeneres, the mother of actress Ellen DeGeneres, says, "My kid is the greatest. You know her, she's Ellen, and she's gay. For too long, gay Americans have suffered discrimination."

As she speaks, she's assisted by children with building blocks to build a wall with an American flag on it. "As long as our sons and daughters are excluded from the basic protection of law, we must share that burden as a family."

Together with the children, they all say, "So let's not waste one child and let them all reach for the stars."

An effective, warm commercial that reaches out to other mothers by using a cuddly, famous mom and cute kids, all wrapped in the American flag.

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Margaret A. McGregor , Waterloo, Ontario, Canada
I saw this ad ages ago... I think it was during Ellen's "Coming Out" episode. I loved the commercial then and I still love it now. Definetely woth a positive rating in my book.

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What if it was your child, Mr. President?
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America
Year: 2004


He gives 100% on the job. Does his company give 100% back?
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America
Year: 2005


Miyasoto
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998


Truth
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998


Aoki
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998


Shoes
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1997


Hawaii
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1996


Fairness/ENDA
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1996


People Turn to Us
Company: GLBT National Help Center
Brand: LGBTQ issues awareness
Country: United States
Region: North America
Year: 2007


Join Us
Company: Human Rights Campaign
Brand: LGBTQ issues awareness
Country: United States
Region: North America
Year: 2007


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