WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



LGBTQ issues awareness - Judy Shepard/Friends

Company: Human Rights Campaign
    View Company Scorecard | Contact Company
Brand: LGBTQ issues awareness
Ad Title: Judy Shepard/Friends
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America
Agency: Human Rights Campaign in-house
Year: 1999
Target: Mainstream
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Showing home video and high school pictures of slain Wyoming student Matthew Shepard, his mother tearfully says, "I am the mother of Matthew Shepard. He was my son, my friend, my confidant, my constant reminder of how good life can be. He was murdered in October (12th,) 1998 because he was gay. And there was something about him that just made people want to talk to him, want to share, want to be his friend. You measure a persons' success by the friends they leave behind and I think Matt was a great success."

The campaign appeared as a public service announcement.

At first a reluctant activist, Judy has appeared in a number of TV commercials, including one for GLSEN that has gotten wide showing on MTV and during the Grammy awards.

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