WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY


IBM - Diversity Works

Company: IBM Corp.
    View Company Scorecard | Contact Company
Brand: IBM
Ad Title: Diversity Works
Business Category: Computers/Software/Tech
Media Outlets: Print
Country: United States
Region: North America
Agency: Ogilvy & Mather Worldwide
Year: 1998
Target: Business-to-Business
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Corporations and others including the L.A. Police Department are increasingly seeking lesbian and gay employees in their diversity recruitment efforts.

IBM began with this ad in 1996, and soon after added its own gay-specific ads as well.

Increasingly, such efforts are the first step toward pitching the gay market for a company’s wares as well.

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