WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



LGBTQ issues awareness - Two Faces

Company: Human Rights Campaign
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Brand: LGBTQ issues awareness
Ad Title: Two Faces
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America
Agency: Human Rights Campaign in-house
Year: 2004
Target: Mainstream
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Clips of George W. Bush appear on a TV screen saying, "I don't hire or fire people based on their sexual orientation." A voiceover explains, "But since 9/11 George Bush has fired 1500 members of the armed forces just because they are gay."

Another audio clip of the President is of him insisting he will "be respectful of people and tolerate people." The voiceover claims, "he refused to crack down on anti-gay hate crimes."

Finally Bush says, "I support equal rights." The voiceover makes a rebuttal: "But he opposes equal rights for gay couples when they need them most, when they're sick or protecting their families. There's what George Bush says and what George Bush does. What will he do in the next four years?"

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