WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



LGBTQ issues awareness - Level Playing Field

Company: Human Rights Campaign
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Brand: LGBTQ issues awareness
Ad Title: Level Playing Field
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America
Agency: Human Rights Campaign in-house
Year: 2005
Target: Mainstream
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Openly gay professional athletes appear as the narrator explains that "part of our American way of life is a level playing field honoring those who excel, no matter who they are, including gay, lesbian, bisexual, and transgendered athletes." Images of Rosie Jones of the Ladies Pro Golf Association, Billy Bean of Major League Baseball, Esera Tuaolo of the National Football League are included.

The ad closes with an optimistic tone: "On and off the field, equality and excellence are what make sports and America great."

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