WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Vote No on 36-Oregon Constitutional Amendment - Simple

Company: Basic Rights Oregon
    View Company Scorecard | Contact Company
Brand: Vote No on 36-Oregon Constitutional Amendment
Ad Title: Simple
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Laguens Hamburger Stone
Year: 2004
Target: Mainstream
Company: Basic Rights Oregon
    View Company Scorecard | Contact Company
Brand: Vote No on 36-Oregon Constitutional Amendment
Ad Title: Simple
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Laguens Hamburger Stone
Year: 2004
Target: Mainstream
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"Nothing is more important than protecting the people you love," says Nancy Nye, of Lake Oswego, Oregon, married 14 years.

"But what if you couldn't make life or death medical decisions for your family? ...Couldn't gaurantee your spouse the pension you've earned? Or even be buried beside the person you spent your whole life with?"

"What if there are hundreds of benefits that we take for granted, and that gay or lesbian couples are denied? Then it wouldn't be so simple, would it?"

The text below her reads, "Marriage. It's not so simple."

The ad cleverly doesn't mention constitutional amendment Measure 36 as with the other ads in the campaign, and suggests that Nye is heterosexual, but cares about fairness.

Nonetheless, the anti-gay-marriage constitutional amendment passed, with 57% of voters supporting the measure -- as they did in 11 states during the November 2004 election -- but it was the weakest win of any state. Like 37 other states that already had laws defining marriage as only between a man and a woman, amendment supporters feared a court could toss aside the state law.

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