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Vote No on 36-Oregon Constitutional Amendment - Love Is

Company: Basic Rights Oregon
    View Company Scorecard | Contact Company
Brand: Vote No on 36-Oregon Constitutional Amendment
Ad Title: Love Is
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Laguens Hamburger Stone
Year: 2004
Target: Mainstream
Company: Basic Rights Oregon
    View Company Scorecard | Contact Company
Brand: Vote No on 36-Oregon Constitutional Amendment
Ad Title: Love Is
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Laguens Hamburger Stone
Year: 2004
Target: Mainstream
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A series of people talk about what love is to them. Imagery shows them on the left or right side of the screen as they speak.

"Love is the desire for the good of the other person," "True telling," "Just being there for somebody else," "Quiet dinners at home," "Saying I love you...every day," "warmth," "family," "being a parent," "life."

Then as one woman share her notion of love, the half images come together, revealing that she is with another woman. And that each person is actually part of a couple -- some straight, some gay or lesbian. While holding the hand of her partner, she says, "And knowing you're going to be two little old ladies together on the front porch saying, 'I love you.' "

The narrator closes with, "Let love define marriage."

The constitutional amendment passed, with 57% of voters supporting the measure -- as they did in 11 states during the November 2004 election -- but it was the weakest win of any state. Like 37 other states that already had laws defining marriage as only between a man and a woman, amendment supporters feared a court could toss aside the state law.

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