WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



Virgin Mobile - Snowflakes

Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Mobile
Ad Title: Snowflakes
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: North America
Agency: Fallon Worldwide
Year: 2004
Target: Mainstream
Ad Spotter: Guy Perry
Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Mobile
Ad Title: Snowflakes
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: North America
Agency: Fallon Worldwide
Year: 2004
Target: Mainstream
Ad Spotter: Guy Perry
Company: Virgin Group
    View Company Scorecard | Contact Company
Brand: Virgin Mobile
Ad Title: Snowflakes
Business Category: Telecommunications
Media Outlets: Television
Country: United States
Region: North America
Agency: Fallon Worldwide
Year: 2004
Target: Mainstream
Ad Spotter: Guy Perry
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Taking political correctness to a fault and mimicking a holiday special from the mid-'60s, a cross between Nat King Cole and Bing Crosby character sings cheerfully into the microphone, "It's okay if you're a Muslim, a Christian or a Jew..."

Two Hasdic Jewish men/rabbis at a piano (with a menorah on top) sing, "It's okay if you're agnostic, and you don't know what to do..."

More characters turn up, like an Indian elf in Santa's sleigh, singing, "An inclusive celebration, no contractual obligation...Happy Chrismahanukwanzakah to you." An automatronic doll, sitting on the ground in a brown robe with a beard, chimes in, "And pagans too!" (The "reindeer" are a variety of stuffed creatures, including a raccoon, boar, leopard, bear, and others lead by Rudolph -- a beaver with the light-up nose.)

"In some ways, we're all monkeys, well maybe just a smidgeon..." sings a caveman. "I'm a Scientologist," offers a naked woman wearing a cell phone costume. "That's kind of a religion," responds the Nat King Cole-Bing Crosby host.

All together they continue singing, "Whose faith is the right one, is anybody's guess..." The Hindu Santa (who's been chiming in with a triangle) now interjects off-key with an accent, "What matter most is camera phone for 20 dollar less."

The host sings, "There's never any hidden fees..." the Hasidic Jews monotone, "So what a joyous day..." And a bisexual elf, sitting on the piano, adds with a slightly feminine voice, "No commitments means I'm proud to go BOTH WAYS." The caveman then kisses his own hand and enthusiastically blows the elf a kiss.

A small boy (ala Oliver Twist) on crutches hobbles out, then falls over.

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Kevin Ballie , Bronx, NY
Ok, maybe I'm a bit too nit picky, but that little fellow all of a sudden decides that he's "about to go both ways" as if it's his choice to date either sex, as opposed to an orientation that is an unchangable part of him.

Liz , Philadelphia, PA
As this is a holiday ad and the boy has a crutch, it is far more likely that the small boy represents Tiny Tim from Dicken's "The Christmas Carol" rather than Oliver Twist.

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