WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY



LGBTQ issues awareness - Kimya

Company: Gill Foundation
    View Company Scorecard | Contact Company
Brand: LGBTQ issues awareness
Ad Title: Kimya
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: DDB Needham Worldwide
Year: 2004
Target: Mainstream
Company: Gill Foundation
    View Company Scorecard | Contact Company
Brand: LGBTQ issues awareness
Ad Title: Kimya
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: DDB Needham Worldwide
Year: 2004
Target: Mainstream
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"My name is Kimya," says a woman sitting at her desk. "I am a master's prepared social worker. I got my undergraduate degree in social work in 1990, master's degree in social work in 1993, graduated cum laude." She points to the degrees, which hang on the walls behind her.

"What I do is not just what I do. It is my passion, and I'm good at it, but I was recently fired, not because of job performance, but simply because I'm a lesbian."

"In 36 states you can be fired just because you're gay," appears on screen.

"And I know that because they told me, 'This would not be happening if you were not a lesbian,'" Kimya adds.

She collects her belonging and walks out. The screen reads, "Find out more at TurnOut.org."

Other ads for the TurnOut campaign for equality feature gay men named Frank and Dave and a lesbian named Lisa.

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