This print ad is IBM's most specifically gay print ad to date. With the headline "Chelsea, Provincetown, The Castro, Armonk" its intent is to list classically gay places, and mingle in it's headquarters town in Westchester County, suburban New York.
Coincidentally, it pictures two of Commercial Closet's board members, Sarah Siegel and Joseph Bertolotti (center), who are both Program Directors of GLBT Sales and Talent, leading up the GLBT sales outreach for IBM.