Set in the Edge bar with dance music playing, fast cut images show people having fun, dancing, men kissing, women kissing and Virgin Vodka being poured.

British billionaire Richard Branson, founder of all things named Virgin (Virgin Records was the first), is known for being both gay friendly and PR happy.

Branson is known for his PR stunts, including his repeated attempts to fly around the world in a hot air balloon, and donning a bride's wedding dress when he opened Virgin Bride in London.

Commercials for his Virgin Cola US rollout were the first male kisses in US television advertising.

Virgin has also been interested in the gay market for some time. Virgin Atlantic Airways was the first airline to advertise in American gay media and the company also sponsored NY's annual dragfest, Wigstock, in 1998.