AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Print Ad Library: IBM Corp. - IBM

Company: IBM Corp.
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Brand: IBM
Ad Title: Simon Doonan
Business Category: Computers/Software/Tech
Media Outlets: Print
Country: United States
Region: North America
Agency: Ogilvy & Mather Worldwide
Year: 2003
Target: Mainstream

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This ad campaign features real people who use the IBM ThinkPad. The person in this case is openly gay creative director at Barney's New York department store, Simon Doonan. The ad appeared in mainstream magazines and gay media but did not run very long.

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